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News

@storyboard18
storyboard18.com > amp > brand-makers > inside-arundhati-bhattacharyas-aparajita-book-launch-110570.htm

Inside Arundhati Bhattacharya’s ‘Aparajita’ book launch

1+ day, 4+ hour ago   (287+ words) The Bombay Stock Exchange International Convention Hall used to be a trading floor, not so long ago. But on 10th September 2026, it witnessed emotions that money cannot buy. Mukesh Ambani stepped out to cheer the achievements of Arundhati Bhattacharya, who was…...

@storyboard18
storyboard18.com > amp > brand-makers > gen-z-watches-just-in-time-rajesh-chheda-interview-ws-l-104589.htm

‘Only 0.5% chase Rolex’: Just In Time’s Rajesh Chheda on Gen Z’s watch choices

1+ week, 2+ day ago   (251+ words) Watches used to tell two stories: the time, and the person wearing it. For decades in India, that second story was written by inheritance and aspiration, a grandmother's watch passed down, a Rolex chased as a marker of arrival. Rajesh…...

Google News
storyboard18.com > brand-marketing > gen-zs-money-shift-from-ownership-to-optionality-ws-l-109587.htm

Gen Z's Money Shift: From Ownership to Optionality

1+ week, 4+ day ago   (1005+ words) Gen Z’s relationship with money is moving away from the traditional idea of accumulating wealth and owning assets towards buying freedom, experiences and the ability to make choices, speakers at Storyboard18’s Global GenZ Summit said. The shift was discussed during…...

Google News
storyboard18.com > amp > trending > sole-earner-microsoft-techie-says-he-was-laid-off-for-being-young-post-sparks-debate-108519.htm

???Sole earner???: Microsoft techie says he was laid off for being???young???; post sparks debate

3+ week, 1+ day ago   (298+ words) A Hyderabad-based software engineer who said he was among those affected by Microsoft’s latest headcount reduction has sparked an online debate after recounting an explanation he said his manager gave for his selection. The engineer, who had about three years…...

@storyboard18
storyboard18.com > brand-marketing > neutrogena-boycott-explained-the-hayden-panettiere-allegations-resurface-108144.htm

Neutrogena boycott explained: The Hayden Panettiere allegations resurface

3+ week, 4+ day ago   (615+ words) What began as a celebrity-brand dispute has evolved into a broader debate about mental health advocacy, women's health, corporate accountability and whether brands truly live up to the values they promote. Why is Neutrogena facing backlash? The controversy resurfaced following…...

@storyboard18
storyboard18.com > brand-marketing > old-spice-taps-creator-led-content-as-online-momentum-builds-across-deodorants-and-aftershave-107962.htm

Old Spice taps creator-led content as online momentum builds across deodorants and aftershave

3+ week, 6+ day ago   (458+ words) Old Spice is leaning further into creator-led, relatable content as the men's grooming brand builds on online momentum and growth across its deodorant and aftershave portfolios. According to Procter & Gamble Hygiene and Health Care's Annual Report 2025-26, Old Spice recorded strong…...