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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Primark Is Painting New York Primark Blue
4+ mon, 1+ week ago (370+ words) Marketing Daily: The New York flagship opens Friday. You've described the marketing this week as trying to "paint the town Primark blue." What does that look like on the ground? Rene Federico: We lit the Empire State Building Primark blue....
Mother New York, StreetEasy Celebrate New Yorkers
5+ mon, 3+ week ago (198+ words) Real estate marketplace StreetEasy has turned 20 — and its latest campaign — “Be a Forever New Yorker” — illustrates what makes New Yorkers special. Last year's work addressed the downside of leaving the city. This year, it's about the joy of staying. Spots…...