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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Five Guys Selects Mirimar As Creative AOR
3+ day, 9+ hour ago (136+ words) Less than a month after naming Canvas Worldwide as its media agency, fast casual restaurant chain Five Guys has named Los Angeles-based ad agency Mirimar its creative AOR following a competitive pitch. After decades of eschewing traditional advertising and marketing…...
Google Closes Local Digital Gap For Retailers
3+ day, 14+ hour ago (408+ words) Reaching shoppers with digital ads at the moment they are ready to visit a store or when are already nearby a store may look different this year as the holidays approach. On Tuesday, Google added two new updates that help…...
How AI Models Are Rewiring Your Brain
4+ day, 16+ hour ago (675+ words) OpenAI last week released GPT-6 Astra, claiming it is the world’s most intelligent model. Last year, an MIT Media Lab study titled “Your Brain on ChatGPT: Accumulation of cognitive debt when using an AI assistant for essay writing task" was…...
'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma Tropes
1+ week, 1+ day ago (439+ words) In fact, no llama, nor goat, nor oryx was even used, since the entire production -- featuring those animals acting like co-workers in an office environment -- was created though AI. The spot, along with two:30s, mark the launch campaign for AstraZeneca’s…...
Trump Admin To Court: AI Training Is 'Fair Use"
1+ week, 3+ day ago (606+ words) The Trump administration is arguing to a federal judge that artificial intelligence (AI) companies make fair use of copyrighted material when they use it to train large language models. "Consistent with the national interest in promoting innovation and free expression,…...
Anthropic And Other Tech Firms Emphasize People In Their New Ads
1+ week, 4+ day ago (188+ words) Tech companies and other types of advertisers are diligently working to include a human element in their ads. For instance, Anthropic launched an ad for Claude earlier this summer. It asked the question, “What if we started to be more…...
Anthropic And Other Tech Firms Emphasize People In Their New Ads 09/02/2026
1+ week, 3+ day ago (128+ words) MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Anthropic And Other Tech Firms Emphasize People In Their New Ads - Marketing Brew, Wednesday, September 2, 2026 12:38 AM Tech companies and other types…...
American Girl, Saatva, Lowe's, Marc Jacobs, Discount Tire Lead Insights at our Retail Brand Insider Summit
1+ week, 4+ day ago (233+ words) At our Retail Insider Summit in Lake Tahoe, leaders from American Girl, Saatva, Lowe’s, Marc Jacobs, and Discount Tire shared insights on revamping retail tactics, AI-driven intelligence, data strategy, personalized engagement, and always-on customer listening. Catch the best moments from…...
It's Not Just TV, It's The King Of All Media
1+ week, 5+ day ago (194+ words) 08/31/2026 mediapost.com Become a free MediaPost member now to read this article Log in if you are already a member It's Not Just TV, It's The King Of All Media HBO Max will begin airing weekly, filmed episodes of SiriusXM's…...
Is Yahoo Ready For Another IPO?
1+ week, 4+ day ago (671+ words) Yahoo, owned by investment firm Apollo Global Management, could see an initial public offering (IPO) or sale to another company soon. It’s not clear whether going public or selling the business will prevail, but one thing is for certain -- the…...