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B&T is Australia's leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media

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bandt.com.au > the-most-expensive-phrase-in-marketing-we-think-itll-work

The Most Expensive Phrase In Marketing: ‘We Think It’ll Work’

2+ week, 6+ day ago   (990+ words) With marketers armed with more data and measurement tools than ever, Bench Media co-founder and CCO Shai Luft has made the case for putting research at the heart of decision-making before media dollars are committed to ideas that might not…...